Unlocking the Trade Show Multimedia Showroom

Using multimedia in trade show displays has become very popular these days. Using audio, video and lighting in your displays is a great way to grab the attention of attendees so you can tell them more about your products. Multimedia will leave a memorable impression on your guests and can even help you attract more potential customers. You can use multimedia in many different ways. You can show a product demo on a TV screen as attendees walk by, or you can use dramatic lighting to highlight your products on a display.

While there are many ways to use multimedia in your trade show display, there are also many benefits that can be realized by doing so. Here are four benefits of using multimedia in your trade show display.

Grab Attendees' Attention

Any effort you put into your trade show display is designed to capture the attention of attendees. For the same reason, multimedia is used in displays. It is no exaggeration to say that at a trade show, you must do everything possible to make your display stand out. Multimedia is a great way to do this. People respond much better to sound and motion than they do to printed text. When attendees hear music or watch a video, they will naturally want to stop and learn more about your company.

Educate your visitors

One of the main goals of any trade show you attend is to tell potential prospects and customers about you, your company, and the products or services you sell. Using video is a great way to do this. 65% of people remember information better when it is presented visually. Therefore, if you can use moving images to convey your message, it will resonate better with most trade show attendees.

Engage Attendees

Capturing the attention of trade show attendees is a great first step, but you should take it a step further and try to really engage anyone who visits your space. Ask attendees to take an interactive quiz or show an animated product demo. Encourage attendees to ask you questions and get their contact information so you can follow up with them after the show. Incorporating these elements into your trade show space is easy when you choose displays that can accommodate tablets and monitoring kiosks.

Make a lasting impression

Picture this. Your product is on display at a trade show and a striking light is showing it off. At the same time, dramatic music begins to play as you continue to introduce it to attendees or demonstrate the product to them. All of this will leave a lasting impression and remind visitors of you long after the trade show is over.

Contact us to learn more about our multimedia trade show displays!

At AOMDisplays, we are proud to offer many different types of multimedia trade show displays so that you can really show off your products and your company. We can also advise on how to incorporate them into your space so that your display stands out from the crowd. Email us at service@aomdisplays.com or contact us online to view our portfolio of multimedia displays.